Finace Essay Example | Topics and Well Written Essays - 250 words

Finace - Essay Example Moreover, by selling their stocks public, the company’s innovation sector might be affected (Hinchcliffe 25). With this, company will have a large management structure which could impair the level of innovation hence reduce the development of new products that are demanded by the users (Healey 13). On the other hand, the IPO will assist the company in acquiring more capital that could improve the level of innovation and improvement of the infrastructure which would therefore translate into better users’ services. The manner in which innovation will be unveiled by the company will could also change in order to protect the users from hackers. In addition, the IPO will imply that the company’s culture has to change (Healey 14). A public company has to adhere to the several regulations of the commission in terms of its management and the manner of operation. This will then affect service delivery to the users who might expect delays in launching new products or brands. By going public through the offering, face book will be in a position to become accountable to the users. A public company is obliged to make public their financial statements and their undertakings (Hinchcliffe 25). Users, whose expectations and rights are violated will therefore get the opportunity to seek remedy and would get the support of the regulators. In summary, face book IPO impacts on the users even though majority is not concerned with the potential outcome and impacts. The major impact will however be on the users’ privacy rights. An IPO enables a company to attract more capital that can be used for expansion or improvement of services and these would be felt by the consumers. Healey, Jon. "Facebook IPO Disappoints, to the Delight of Many - latimes.com." Los Angeles Times - California, national and world news - latimes.com. N.p., n.d. Web. 20 May 2012.

Asthma and Common Type Essay Example for Free

Asthma and Common Type Essay I’m going to be discussing how one in 15 people has asthma, a chronic condition whose symptoms are attack of wheezing, breathlessness, chest tightness, and coughing. There’s no cure for asthma, but most people can control the condition. As far as I remember, Asthma has been around my family for years. I have a lot of family members who suffer this, so I can relate to it. I will be focusing on what it is, warning signs, symptoms cause and the treatment that are used. Asthma is a chronic inflammatory disorder of the airway in which many cells and cellular lements play a role. The inflammation causes these symptoms of the breathlessness, wheezing, chest tightness, and cough. Asthma is a condition in the airways of your lungs. it tighten your muscles surrounding your airways and there is swelling plus irritation in in the airways. This is what cause inflammation. What can trigger asthma could be your allergies, infections, tobacco smoke, weather; changes in temperature and even strong odor or fumes that come from your house. It is very important that you treat your asthma, If untreated you will have a asthma attack or may cause long term loss of lung function. That is not good. An attack is a sudden worsening of the symptoms. With an asthma attack, your airways tighten, swell up or fill with mucus. Not every person with asthma has the same symptoms of an asthma attack. You may not have all these symptoms or you may have different symptoms at different times. Your symptoms may also vary from one asthma attack to the next, being ild during one attacks and severe during another. It is important to remember that there is no cure for asthma, but it can be controlled. There many medication that help people with asthma. One main treatment to lessening the effects of asthma is use of inhalers. They are hand-held devices enable people with asthma to deliver medicine directly to their lungs anyplace, anytime, which helps opens up the airways in our lungs. This is the most common type of treatment that is used.

Importance Of Ecology And Design

Importance Of Ecology And Design Ecology is focus on the interaction of living organisms with each other and with the physical and chemical environment. In particular, the relationship between human and the natural environment. Increasing the human population rapidly, limited resources supply from the earth, ecology becomes an essential topic for the human long-term survival. Ecology and design is also called Ecological design, Sustainable development, Green design, Eco-designà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦all is seek ways for reducing the impact to the environment and improving environmental health. any form of design that minimizes environmentally destructive impacts by integrating itself with living processes. from Ecological Design by Sim Van Der Ryn and Stuart Cowan. We have to change the lifestyle and need to follow these ecological principles in order to create a sustainable future. Global warming, losing biodiversity, clear-felling of forests, climate change, and desertificationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦all showing that Ecological design is the conflict of the design in the future. Designers not only consider How does it work? or How does it look?, they have to confront the challenge that make the design becomes nature. Ecological design is the main concept for all design. Architecture, Urban design, Industry, Fashion, Product, Packageà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦etc, none of them not mention Ecology. Carbon footprint is a tool to measure the impact of the human activities on global warming. Reducing the carbon footprints, can make the earth more long-lasting. Thus, carbon footprint becomes an indication to label the green product. In my group, we chose The Body Shop which is the cosmetic industry as our presentation because they concern the environment and exert to reduce their carbon footprint from the using material, production, packaging, transportation, in store etc. It is valuable to explain the Ecology and design and how they are designed ecologically. The logo of The Body Shop changed litter bit than before. They used a root of the tree and green colour to represent their global business is against climate change and the products are nearly natural. Also, they teamed up with architects, some of them renovate to an ecological sensitive workplace. Consider the sustainable architecture and the quality of the environment, they used renewable energy such as natural light for the day lighting and the wind for the high-quality ventilations. The working condition becomes better because of sustainable design. Moreover, most of their stores refit the LED(light-emitting diode) lighting to improve the energy efficiency and certainly the energy consumption reduced by 70%. It is definitely slow down using in energy and pollution crisis and reduces the carbon footprint. In order to show they are eco-friendly, the walls in the stores were painted in green, brown and white for those are natural colours to represent their values are eco-friendly. For the product of The Body Shop, not only the ingredients, but also the packaging, they always strive to protect the planet and minimize the harm to the environment. Follow the principles of ecological design, the ingredients are grown using time-honoured techniques that means the nutrient in the land can restore naturally after harvest and wont become desertification due to the over-planting. As members of the Roundtable on Sustainable Palm oil (RSPO), all of their soaps are produced using palm oil sourced that is successfully audited in line with RSPO regulations. Thinking about the climate characteristics of the bioregional system, it is a positive case that can give us a healthy planet and reduce the deforestation. Many company just made a beautiful package for its product, they only consider how to attract people to buy the goods and they seldom regard the environment. However, The Body Shop advocates for reducing waste on their packaging. Neither the primary packaging nor the secondary packaging, they wont over-package. The design of the bottle is simple, not very colourful, just a transparent bottle contain some texts and simple shape. Although it is simple, it can reduce the storage space so that it can reduce the use of fossil fuels in the transportation. They only use the necessary material for the packaging to reducing the carbon footprint and it is environmentally friendly. The plastic bottles contain the natural ingredients made form PET (polyethylene terephthalate) which is 100% recycled material. Furthermore, they also used to collect the empty bottles for recycling. Especially the Hemp Heroes gift set is presented in a carton made form highly sustainable materials which are bamboo, 100% cruelty-free bristles and recycled aluminum ferrules and printed with non-toxic inks. All of these materials are helping to communicate the planet and make eco-friendly. In the secondary packaging, they have paper bag and organic cotton bag. For the Paper Bag, they replaced all plastic bags with 100% recycled paper and printed by using water-based inks which are not contain harmful solvents. It can reduce the waste and the pollution for the environment. For the cotton bag which made form 100% organically grown cotton, uses a simple font and natural green colour, some of the words are in bold to emphasis a point and it catches your eye immediately. Since the cotton bag is long-lasting, The Body Shop encourages customers to reuse the bag and give them an environmentally beneficial consumer choices form the paper bag. All of it is friendly product, they consider the relationship between production and consumption and assist consumers to greening the society. That is a good behavior for develop our desirable and sustainable environment. There are three main campaigns that The Body Shop emphasize on. Against Animal testing, protect our planet and Human rights. Animal testing is use of animals for the process in scientific experiments, this testing in the cosmetic industry had been used for thousand of years but nowadays. Although the testing is carried out for the improvement of human lives, there are serious issues and ethical issues we need to faces. The Body Shop against animal testing because they believe that animals should not be used for cosmetic testing due to the animal rights. They have never tested their products on animals, in the same way, they also require their suppliers not test the ingredients on animals for cosmetic purposes. Basically, they against animal testing just for one reason, they dont want to be a cruel corporation and dont willing to carry this inhuman practice on the animals. Without the use of animals on the cosmetics, The Body shop won the RSPCA Good Business Award for a second time, f or their commitment to animal welfare. Being a green retailer, they seek for the sustainable environment and prevent the climate change. Reduce, Reuse, Recycle are their policy. By using the renewable resources, sustainable raw ingredients can protecting the rainforests and minimize the impact to the planet. Also, finding some environmentally friendly crops can prevent erosion and improve the condition of the soil. For campaigned against injustices, The Body Shop use Community Trade ingredients in their products that means the trading is fair and the small-scale farmers can earning a fair wage and working in fair conditions. All the mentions are uphold the human rights and regarding child labour, discrimination, employee pay, hours and working conditions. Design is basic to all human activities but due to human Ecology and Social Change, many of us seek environmentally friendly and reducing our carbon footprints. People no longer just consider the products are user-friendly but also eco-friendly. Sustainable, renewable, reducing destructive of the environment..etc, all of them must be considering in the design process for develop our better future. The Body Shop is one of the industry focuses on this conflict and make their products become natural. Reducing the destructive of the environment, The Body Shop believe that beauty is as much about feeling beautiful as it is about looking beautiful.

Essays --

All it takes is one person to take the lives of twenty six students. Imagine dropping your kid off at school, and finding out that they, along with twenty five other classmates were killed by a single gunman. This was the reality for many parents at Sandy Hook Elementary in Newton, Connecticut. And while this terrorist act affected the lives of 26 families, it also affected America as a nation. A day after the tragic shooting, the National Rifle Association’s Executive Vice President Wayne LaPierre addressed the media, and examined how America needs to take action to protect our children. In La Pierre’s speech, he claims how the effect of a gun can differ depending on who is firing the gun. Through the use of logos, pathos, and demagoguery, he effectively provides an argument that existing gun laws have not saved us from the violence that our society has developed. The use of Logos in LaPierre’s speech is evident through the use of facts supported by his impactful words and statistics. LaPierre depicts how the media has created a violent culture in our society today, â€Å"A child growing up in America witnesses 16,000 murders and 200,000 acts of violence by the time he or she reaches the ripe old age of 18.†(La Pierre, 17) He claims that in today’s world, many movies, video games, and T.V. shows depict violent situation that usually involved bad guys shooting innocent people. LaPierre wants people to see that the media is too blame for this violent culture. By using large numbers such as sixteen and two hundred thousand, he is able to prove that media does have an effect on our society. LaPierre believes that anything can influence society, and the killers are the ones who will incorporate movie scenes into their real life actions... ... right now, starting today, in a way that we know works †(LaPierre, 3) The italicized words allow the audience to reflect on themselves. LaPierre wants people to realize that they can make a change and provide money/guns for school security even if the government will not. He also states the words â€Å"we† and â€Å"family† throughout his whole speech. This is LaPierre’s most effective use of Pathos. He is constantly remind the audience he is on their side and that he is suffering with all the families that have lost loved ones. LaPierre incorporated pathos and logos to create the effect he desired on his audience. He demonstrates logos effectively by the use of facts and supporting evidence. He also uses pathos to appeal to the audience’s emotions. Both strategies, give provide a greater chance that the audience will agree with his argument for armed security in schools. Essays -- All it takes is one person to take the lives of twenty six students. Imagine dropping your kid off at school, and finding out that they, along with twenty five other classmates were killed by a single gunman. This was the reality for many parents at Sandy Hook Elementary in Newton, Connecticut. And while this terrorist act affected the lives of 26 families, it also affected America as a nation. A day after the tragic shooting, the National Rifle Association’s Executive Vice President Wayne LaPierre addressed the media, and examined how America needs to take action to protect our children. In La Pierre’s speech, he claims how the effect of a gun can differ depending on who is firing the gun. Through the use of logos, pathos, and demagoguery, he effectively provides an argument that existing gun laws have not saved us from the violence that our society has developed. The use of Logos in LaPierre’s speech is evident through the use of facts supported by his impactful words and statistics. LaPierre depicts how the media has created a violent culture in our society today, â€Å"A child growing up in America witnesses 16,000 murders and 200,000 acts of violence by the time he or she reaches the ripe old age of 18.†(La Pierre, 17) He claims that in today’s world, many movies, video games, and T.V. shows depict violent situation that usually involved bad guys shooting innocent people. LaPierre wants people to see that the media is too blame for this violent culture. By using large numbers such as sixteen and two hundred thousand, he is able to prove that media does have an effect on our society. LaPierre believes that anything can influence society, and the killers are the ones who will incorporate movie scenes into their real life actions... ... right now, starting today, in a way that we know works †(LaPierre, 3) The italicized words allow the audience to reflect on themselves. LaPierre wants people to realize that they can make a change and provide money/guns for school security even if the government will not. He also states the words â€Å"we† and â€Å"family† throughout his whole speech. This is LaPierre’s most effective use of Pathos. He is constantly remind the audience he is on their side and that he is suffering with all the families that have lost loved ones. LaPierre incorporated pathos and logos to create the effect he desired on his audience. He demonstrates logos effectively by the use of facts and supporting evidence. He also uses pathos to appeal to the audience’s emotions. Both strategies, give provide a greater chance that the audience will agree with his argument for armed security in schools.

The Coca-Cola Company Marketing R

The Coca-Cola Company| | | | | An Analysis of The Coca-Cola Company| 6/13/2010| | Table of Contents Title Page1 Table of Contents2 Introduction3 5C’s Analysis4-10 4P’s Analysis11-14 SWOT Analysis & Final Remarks15-17 Introduction In May 1886, John Pemberton, who was a pharmacist from Atlanta, Georgia was the first founder of coca cola. He concocted the coca cola formula in kin three legged brass kettle which the suggestion was given by bookkeeper Frank Robinson. Coke was fist sold at the pharmacy as a non alcoholic version of French wine coca.However, the sales were loss due to over expansion and health problems such as, disease, morphine, addictive, and headache. Because â€Å"Coca-cola† belonged to Charley, it was named coca-cola. Afterwards, Asa Candler, the Atlanta pharmacist/businessman bought the formula from John. His marketing skills were a huge success to the company during the 50th anniversary. His best skills were his promotion ideas. He gave away coup ons for complimentary first takes of coca-cola, gave calendar, urns and clocks to pharmacist. These promotions increased the sales by over 4000% during 1890-1900.Also, he gave minor changes in the ingredient and sold it in bottle, which was first sold in Vicksburg, Mississippi. Because the company was not too happy about the proliferation of copycat beverages and to safeguard the brand, they advertised that focused the authenticity of coca-cola. Later in 1923, Robert Woodruff brought the company from Asa Candler. He was a marketing genius because he observed potential overseas opportunities. He would capitalize on these opportunities by introducing Coke products in the 1928 Olympic Games.Woodruff made innovation by making distribution of 6 packs, open top cooler that was easier for people to drink at home or away, which was a huge success. Coca-Cola would reiterate its dedication towards the globalizing Coca-cola by initiating a series of advertisements linking Coca-Cola to the worl d. A specific advertisement that helped Coca-Cola shine its international appeal occurred in 1970 where Coca-Cola made young people from all over the world sing a song called â€Å"I’d Like to Buy the World a Coke†.Coca-Cola continually succeeded even amid protests of Coca-Cola’s changing of its formula. After protests, Coke Company returned to its old formula. This helped regain its market share over competition and led to the Coca-Cola Company’s introduction of a diet coke product that used Splenda sugar, which was its trademark. In the 21st century, in 2007 it came up with diet coke that contained vitamin B6, B12, magnesium, niacin, and zinc. Diet coke plus was made to be considered as a healthier soda. Coca-cola stopped printing the word â€Å"Classic† on the labels of 16 oz bottles.Coca-cola is committed to local markets and has bottling partners. Currently it is ubiquitous brand, every single time, it is known as â€Å"the most exciting and satisfying beverage. † This report will analyze why and how The Coca-Cola Company was able to achieve its title as the number one soft-drink company in the world. Beginning with an analysis of the 5C’s regarding the company, followed by a 4P’s analysis, and ending with a SWOT analysis, will highlight what factors drove towards Coca-Cola’s dominance in the soft-drink market. 5 C’s AnalysisHaving been in the soft-drink industry for over 100 years says a lot about their experience in the soft-drink industry. Coca-Cola’s long endeavored success has led to their ability to sustain a high market share in the non-alcoholic drink market with their driving force product in Coca-Cola but also in its other products as well. According to their website, Coca-Cola serves up to 1. 6Billion servings a day of their products, which poses the question on how they are able to keep up with such a high demand? An answer lies in their company mission statement, whi ch is to: * To refresh the world†¦ To inspire moments of optimism and happiness†¦ * To create value and make a difference. (Source: http://www. thecoca-colacompany. com) It is this making Coca-Cola a â€Å"part of one’s lifestyle† mentality that has allowed Coca-Cola to expand its brand image from a national level to a global level, which has fueled their dedication to keep up with these mind-boggling demand figures ever since the year of the inception of the Coca-Cola company. Their global image has reached the point where global sales have triumphed over the once dominant national U. S. market.For example, Coca-Cola’s 2008 revenue levels indicated that 75% of its revenues came from global sales, whereas only 25% came from North America. This statistical figure indicates that the Coca-Cola is indeed a global brand. In fact, according to a 2006 study done by Businessweek and Interbrand, Coca-Cola was rated the world’s number one brand: (http://w ww. interbrand. com/images/studies/BGB06Report_072706. pdf) Coca Cola’s ability to recognize the global market size and actually capitalize on it represents a huge part of why Coca-Cola has attained this sort of recognition.Although Coca-cola represents the biggest company in the world, it surprisingly doesn’t bottle and distributes its own products. Instead, franchises of different bottling collaborating companies represent the bulk of the bottling and distribution of Coca-Cola’s products. Coca-Cola does maintain a high amount of market shares in most of these bottling companies, ensuring that heavy demand goals can be met for the Company. Coca-Cola’s biggest collaborators represent Coca-Cola Enterprises, Coca-Cola Femsa, and Coca-Cola Hellenic Bottling Co.The Coca-Cola Company owns 31. 6%, 32%, and 23% respectively of each of these bottling companies. Coca-Cola Enterprises represents the biggest franchisee bottling and distributing company. It bottles a nd distributes for 80% of U. S sales and bottles and distributes for 18% of worldwide sales. Here is a diagram that explains the logistics behind Coca-Cola Enterprises’ operations: Coca-Cola Femsa is heavily focused in Central and South-America, and the Coca-Cola Hellenic Bottling Co is heavily focused within regions spanning from Africa, Europe, and Asia.It is this collaboration methodology that has allowed Coca-Cola to focus more on the development and maintaining of its products and brands. The number of shares that the Coca-Cola invests in most of these bottling companies ensures the alliance will be strong between the two, because they do represent the main driving force behind the bottling and distribution of Coca-Cola’s products. There is recent speculation though that Coca-Cola may indeed fully acquire its biggest collaborator in Coca-Cola Enterprises in wake of Pepsi’s Co. ’s acquisitions of some of their bottling collaborators.Another set of col laborators are represented in its relationships with other companies. As a prominent brand image, many companies have worked with Coca-Cola to help further advertise their own company. These companies can be directly related to Coca-Cola in that Coca-Cola might represent a compliment with their product. These industries include restaurants of all sorts, movie theaters, convenient stores, supermarkets etc. Coca-Cola has usually teamed up with all these type of venues to ensure that its brand gets spread throughout all kinds of settings.This usually results in promotions associated only with Coca-Cola products, the selling of only coca-cola products, or special promotions that include receiving Coca-Cola product if a certain product of the company’s is purchased. A notable relationship in this regard was the deal between McDonald’s and Coca-Cola. In 2009, Coca-Cola and McDonalds continued its over 50 year relationship with each other by reworking a deal where McDonalds w ould feature not only Coke, but many of Coca-Cola’s newer brands as well. This includes Coke-Zero, PowerAde, Fanta, and now even Vitamin Water.Their good relationship with each other helps benefits both companies in that people will link the quality of both brands with each other. It is these direct companies that represent the bulk of Coca-Cola’s sales, since most of Coca-Cola’s products are distributed at these venues. It is up to Coca-Cola to maintain good relations and a strong brand image in order for these direct companies to collaborate with Coca-Cola. Also there are indirectly related company collaborators with Coca-Cola. For example, in 2006 Coca-Cola launched MyCokeRewards.This promotional project allowed users to reap points for the purchasing of any of Coca-Cola’s products. These points could then be redeemed for various prizes, towards a contest, or towards the entering of a sweepstakes. Partnered relationships included in this rewards progra m included: Holiday Inn, Nike, Block Buster, Delta, and Six Flags. Another notable indirect collaborator with Coca-Cola is Apple. In 2006, Apple and Coca-Cola agreed to a collaboration in which a Coca-Cola themed music site was created to promote bands all across Europe with the integration of Apple’s ITunes system.These examples of indirect company collaborators show that though they don’t distribute Coca-Cola’s products, these indirect collaborators help promote their own product along with products of Coca-Cola. Beginning with a smaller form of competition, local drink brands represent the bulk of these competitors. Their only strength is their prevalence in their local location but they have a huge list of weaknesses when compared to the Coca Cola Company. These weaknesses include small amount of assets, lack of product extension, and prevalence outside of their local location.With most of these competitors, the Coca-Cola can simply acquire them through paym ent, or drive them out through a bunch of schemes. These schemes include price gauging or high amounts of advertisements. Since Coca-Cola produces so many types of non-alcoholic drink products, Coca-Cola can easily enter all sects of the drink market in most countries of the world. However it is no doubt that Pepsi Co. represents the biggest competitor of the Coca-Cola Company. Pepsi Co. began in a similar fashion of the Coca-Cola in that Pepsi Co. s most popular product in Pepsi was developed by a pharmacist in 1903. Like the Coca-Cola Company, Pepsi Co. has variations on Pepsi and has a huge product listing of different drinks encompassing the non-alcoholic drink spectrum as well. Pepsi Co. also follows a horizontal integration system with the merger and acquisition of other similar drink products. Some Pepsi Co. ’s other popular drinks besides Pepsi include, Diet Pepsi, 7-Up, Tropicana, Gatorade, Mountain Dew, Aquafina and a bunch of other products.These companies are inde ed direct competitors because they both represent the two biggest drink companies in the world and each one wants to make sure it has the vast majority market shares. The two companies aren’t entirely the same though. Merging with Frito Lay in 1965, Pepsi Co. enjoys the strength benefit of advertising its products along side Frito Lay’s products. This food/drink combination allows both Frito Lay and Pepsi to benefit, since both can make promotions for each of its products. Nevertheless, this can also be induced as a weakness of the company as well.This is because Pepsi has to allocate some resources to the development and production of Frito Lay products, which allows The Coca-Cola Company the ability to slowly take control of the drink market since that is its only focus. Also any negativity with any Frito-Lay products could be linked to Pepsi products if both products are too frequently marketed together. It is these two ideas that could prompt why The Coca-Cola stil l enjoys a higher level of market shares on Pepsi. It’s not entirely because of these two ideas that Coca-Cola still enjoys a higher market share; there are many other factors as well.One specific advantage that Coca-Cola had over Pepsi was that The Coca-Cola Company owned Columbia Pictures from 1982-1989. Between this time, Coca-Cola easily advertised their products indirectly by including it in a multitude of films. Both companies employ similar marketing tactics, in that both try to popularize its main product in Pepsi and Coke respectively. Both companies have used celebrities, sponsorships, multitudes of TV ads, appearances in TV shows/movies, and all kinds of advertisement strategies. However these marketing schemes have caused the two companies to engage in what many call the â€Å"Cola Wars†.Since the 1970’s both companies had countless of ads trying to devalue the other company’s main product: Pepsi initiated this by starting a set of commercials of having Blind Tastes. Deemed as the â€Å"Pepsi Challenge†, these types of ads would extenuate Coca-Cola refuted to some of these ads by producing similar ads and also by producing a new recipe of coke in the 1980’s. It slowly reverted back to its classic formula later on but despite these devaluation schemes, both companies seem to employ the same advertising schemes by portraying their product as a something that should be a part of one’s lifestyle.It has come to a point where whenever Coca-Cola has an advertisement, you’ll most likely see a similar Pepsi advertisement as well. At this point, both companies have become so prevalent in the global market that people usually don’t differentiate between the two main products in Coke and Pepsi. Sure some diehard fans of each company will disagree, but there are plenty of examples where this idea can be seen. For example, you go to a restaurant and you ask for a Coke.When the waitress responds, â₠¬Å"Oh sorry we only have Pepsi†, you’ll most likely respond with â€Å"oh that’s fine. † It has come to this point where both companies can benefit from the competition aspect, but at the same time if one company drops the ball or messes up badly, the other company can easily capitalize on the market since both companies represent the top 2 drink companies in the world. When evaluating the customer of Coca-Cola, it practically has no limits. Besides the alcoholic customer, the Coca-Cola Company has products that encompass all parts of the drink market.The market size of the drink market practically covers the vast majority of the world since it compliments a biological function in replenishing thirst. However it depends on the motive and likes of the customer that will dictate which product he/she will buy. With a huge 3300 different kinds of beverages, Coca-Cola does a great job of not devaluing its most successful Coke brand with its other brands that ta rget different parts of the non-alcoholic drink market. There are examples of devaluation may have occurred, such as in the production of Diet-Coke and Coke-Zero.In the 1980’s was labeled as a time where individuals wanted to live a healthier lifestyle, so Coca-Cola had no choice but to develop a healthier version of its product in Diet Coke since its competitors were following suit. This theme again was reintroduced in the late 2000’s when health issues re-sparked. However realizing certain customer trends and behaviors, The Coca-Cola Company made a separate healthy drink in Coke Zero in hopes of targeting the male population. That’s because trends showed that males didn’t drink Diet-Coke due to the nature of its name being associated with a diet.It was due to immense popularity and recognition of the Coca-Cola brand name and a culmination of systematic advertisements highlighting the healthiness of these diet Cokes that led most of its customer base to not deter away from the original product in Coca-Cola. A following section will dive into the marketing aspects that drive this popularity in its original product of Coke. According to this graph: carbonated soft-drinks represent the higher amount of gallons consumer per capital from 1991-2008.It is because of this staggering trend that Coca-Cola’s most popular products are in its carbonated drinks. This trend has also transcended to the global level because of course Coca-Cola wanted to popularize its main product in Coca-Cola. Here are some statistical figures of per-capita consumption of Coca-Cola throughout the world: Coca-Cola knows the initial popularization of its Coke product will eventually help the sales of its other products. All labels of Coca-Cola’s products in some sort of form state it was manufactured by â€Å"The Coca-Cola Company. Since people can relate to the high brand quality of Coca-Cola, it will interest individuals to try out The Coca-Cola Com pany’s other products. And since the Coca-Cola Company has a product that covers every part of the soft-drink spectrum, customers will soon discovered that the Coca-Cola Company has a product that meets all its non-alcoholic drink needs. This is reflected in recent a sales figure which lists all of The Coca-Cola Company’s products that have garnered over $1billion in sales: The Coca-Cola Company has always strived to respond according to its context.There weren’t many complications in the first half of the company’s history so it was easy for Coca-Cola to flow in into the drink environment and promote itself. But soon after the start of the 1980’s to 2000’s, complications behind the ingredients of Coca-Cola started to arise. This was because health officials noted that Coke could have potential health effects with its high content in sugar and caffeine. More specifically health and government officials noted that Coca-Cola utilized a cheap f orm of sugar called High Fructose Corn Syrup.Developed from corn, this sugar is definitely considered an alternative to natural cane sugar due to its increased availability and its cheap cost. However it does pose a higher health risk since it has been linked to cause obesity and type-2 diabetes at a faster rate than cane sugar. In response to this, Coca-Cola developed product extension lines initially with Diet-Coke and Coke-Zero following suit in 2004. These two products responded well to these health-conscious environments. These types of examples show how the Coca-Cola Company stands behind its mission statement.In no matter what shape or form, the Coca-Cola Company does its best to accommodate towards the current environment of the market. 4P Analysis Product: Coca-Cola offers a portfolio of more than 3,300 products in over 200 countries. Major Brands of Coca-Cola are: Coca-Cola sodas/soft drinks that generate > $1billion in annual sales (http://www. wikinvest. com/stock/Coca-C ola_Company_(KO)) Coca-Cola Dasani Diet Coca-Cola Vitamin Water Fanta Powerade Sprite Minute-Maid Coke Zero Aquarius Barq’s Rootbeer Nestea Odwalla SokenbichaCoca-Cola classic is the most popular and biggest selling soft-drink in history. Coca-Cola Classic is the best-known product in the world and was created in Atlanta, Georgia, by Dr. John S. Pemberton. By 1895 Coca-Cola Classic was being sold in every state and territory in the United States. As stated the driving force of The Coca-Cola company is in its original product of Coca-Cola, but they have slowly evolved their company to not only encompass the soda part of the soft-drink market, but literally of all of the other parts representing the non-alcoholic soft drink market as well.It boasts a total of 3300 different beverages, with some of these beverages having high market share in the soda market as well as the other segments of the non-alcoholic soft drink market. However it can’t be overlooked that the Coca-C ola has participated in Product-Line extensions with the creation of alternative Coca-Cola brands, such as Diet-Coke, Coke-Zero, Vanilla Coke, Green Tea, Cola Lemon, Cola Lemon Lime, Cola Lime, Cola Orange, and even Cola Raspberry, and Cherry-Coke.In a sense, The Coca-Cola’s company approach throughout the years can be seen as a form of Horizontal Integration in that Coca-Cola has expanded internally, with its external growth following suit. This external expansion is reflected by all the mergers and acquisitions of companies that offered similar products. All these factors show why the Coca-Cola Company has evolved to become biggest leader of the soft drink market. Another very popular Coca-Cola soft drink is Sprite. Sprite was introduced in 1961 and is the world leading lemon-lime flavored soft drink.Sprite is sold in more than 190 countries and is ranked Number four in the soft drink worldwide industry because of its crisp, clean taste that really quenches your thirst. Spr ite has a strong appeal to the â€Å"young† generation because of its honest and straightforward attitude that sets it apart from other soft drinks. Sprite encourages you to be true to whom you are and obey your thirst. Product packaging includes products of sparkling drinks and still beverages (water, juices, juice drinks, teas, coffees, sports drinks, energy drinks).Through innovative fountain distribution, Coke-Cola is able to be more flexible and reliable towards consumer satisfaction. Packaging beverages where through plastic bottles and aluminum cans. The Coca-Cola Company is recognized by 94% of the world’s population. According to Coca-Cola product packaging strategy their approach is to identify and utilize the most compelling combination of packaging elements that best communicates what Coca-Cola stands for around the world – Unique taste, great refreshment and authenticity. PLACE: The Coca-Cola Company is the world’s largest beverage company.Be verages are sold in over 200+ locations throughout the world. The Coca-Cola headquarters is located in Atlanta, Georgia, USA. Coca-Cola has an employee net force of approximately 92,400 members. The operating groups are division as: –Eurasia & Africa Group –Europe Group –North America Group –Pacific Group –Bottling Investments Group –McDonald’s Group The Coca-Cola system is a global business that operates on a local scale (community business) that allows Coca-Cola to create a global reach with local focuses because of the strengths of the Coca-Cola system which involves their 300+ bottling partners worldwide.Coca-Cola and their 92,000+ associates around the world live and work in the markets that serve more than 87 percent of outside markets in the U. S. This geographically diverse environment helps Coca-Cola learn from each market and share those learning’s to develop collaborative company culture. PRICE: Pricing varies accord ing to brand and size. Approximately Coca-Cola 2L costs about $1. 68 and a pack of 375mL x 18 cans of Coca-Cola is approximately $9. 98. Studies show that instead of pricing a pack of Coca-Cola as $10. 00, pricing a price even one cent cheaper as $9. 9 is due to the psychological perception of cost strategy that makes the product of the price seem much cheaper even if it is just one or two cents cheaper from the nearest whole number. Coca-Cola’s pricing influences are contributed to Coca-Cola’s products that are sold and distributed to retail stores and set by their pricing strategies. Convenient stores and petrol stations usually sell Coca-Cola products at a fixed price. Discount prices are often set and marked down during sale periods and special occasions to increase sales and profits.Prices are set around competitors and seasons also have an influence in pricing. PROMOTION: Coca-Cola cares about the welfare of animals and supports their proper treatment. Coca-Cola and their U. S. bottling partners will not sponsor events or attractions that feature animals unless the event organizers have policies and procedures in place to support the humane treatment of animals and provide ready access to quality veterinary care to protect the animals' health and safety.For more than 50 years, Coca-Cola has had a policy not to advertise full-calorie, sparkling soft drinks on TV programming that targets children under 12. The Coca-Cola Company believes that children under 12 should not be the audience of Coca-Colas advertising and marketing practices because of the nutritional contents in the beverages that may not be suitable for children under the age of 12. The Coca-Cola Company may have more than one promotion running at any given time and may use many different types and strategies to promote their products.Coca-Cola uses shelving strategy that is the positioning of their products in stores, eye catching position strategy that is the attraction of custo mer attention to Coca-Colas products, sale promotions through sponsorship with schools and sport events ex. FIA World Cup, and UTC (Under the Crown) offering prizes to promote Coca-Cola products. Coca-Cola uses advertising as its main source of increasing consumer awareness. Television is their main advertising source. The music used in advertising is often an original recording produced by agencies specifically for that commercial.Coca-Cola also uses POS (Point Of Sale) that is used through posters and stickers of Coca-Cola and billboards to promote products and the Coca-Cola Company at different site locations. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses that were approximately: 2006: $2. 6 billion 2005: $2. 5 billion 2004: $2. 2 billion 2003: $1. 8 billion 2002: $1. 7 billion 2001: $2. 0 billion 2000: $1. 7 billion 1999: $1. bill ion 1998: $1. 6 billion 1997: $1. 6 billion 1996: $1. 4 billion 1995: $1. 3 billion 1994: $1. 1 billion 1993: $1. 0 billion SWOT Analysis A SWOT analysis was done on the Coca-Cola Company to pinpoint key factors that led to Coca-Cola’s past and current success in the soft drink market. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats, so to begin with the analysis, the strengths sector will be looked at first. Coca-Cola’s strengths include; strong market strategies, product diversification, and many distribution channels.Coca-Cola uses a mix of great advertisements which include catchy slogans, a strong family-brand image, and also sponsors sporting events. A prime example of one of their successful advertisements was seen with their launch of Coke Zero. Coke Zero is a dietary substitute to the original Coke, like Diet Coke, but claims to have the same flavor as the original Coke. Their slogan that was used was, â€Å"A clear case of taste infringemen t. † Advertisements were run on television of lawyers from Coca-Cola trying to â€Å"sue† Coke Zero for copying their flavor, even though Coca-Cola obviously made Coke Zero.In the end Coke Zero proved to be a big hit for Coca-Cola and continues to be a success. As for their family-brand image, Coke has always been seen as family friendly in the United States of America for a very long time. To illustrate this image, Coca-Cola has utilized a general heuristic marketing, generally aimed at making people link fun and family friendly with the Coca-Cola Company. Some examples include; Coca-Cola’s holiday campaigning, partnerships with â€Å"family-friendly† venues, and prizes that appeal to a typical American family.Santa is seen as the biggest icon and representative of the holiday season. Coca-Cola is the reason for the present-day image of Santa. â€Å"Coca-Cola ® advertising actually helped shape this modern-day image of Santa. † As for their partn erships, Coca-Cola has been a long-time partner with McDonalds. Along with McDonalds, Coca-Cola teamed up with Regal Theaters and the World Wildlife Fund (WWF). McDonalds and Regal Entertainment Group provide family friendly venues targeted for dining and entertainment purposes, respectively. The WWF is a charitable worldwide wildlife and agricultural conservation organization.They teamed up with Coca-Cola to help regulate Coke’s water usage and its effect on the world’s agriculture. All three mentioned companies are seen as family friendly or have a mission statement that is family-approved. Coca-Cola expands their brand awareness by constantly being associated with worldwide sporting events. Coca-Cola is sponsoring the FIFA World Cup, which is the biggest sporting event in the world, the NBA, the NCAA, and NASCAR. Many commercials and billboards can be seen during these sporting events, as they are all advertisements of Coca-Cola. Product Diversification is a valuabl e piece to Coca-Cola’s success.Along with the original Coke line, Coca-Cola also produces various sports drinks, bottled water, energy drinks, and also clothing and merchandise. Coca-Cola is the owner of PowerAde, Dasani, and Full Throttle. Currently, these three brands have a significant presence in the U. S. market that can’t be ignored. Coca-Cola’s many distribution channels may be what makes Coca-Cola so dominant. Coca-Cola created the contour bottle in 1916, and they own shares of major bottling factories around the world. This has led Coca-Cola to be one of the world’s most recognized brands, being recognized by 94% of the whole world.The main weakness that has been found with Coca-Cola is their poor nutritional content. Although Coca-Cola is enjoyed by many different age groups worldwide, Coke is high in sugar and calories, has caffeine, and is associated with many fast foods. This is a problem with Coca-Cola as they have many different partnership s and distribution channels. The fact that Coke is so widely distributed and known gives them a larger opportunity to affect a large number of people. Coca-Cola has been linked with many different diseases and health issues which include; tooth decay, obesity, and diabetes.Although Coca-Cola is the current leading company in the soft drink market, there are still many new opportunities that exist to further strengthen their market share and keep other competitors at bay. Some opportunities that exist include, more sponsorships and diversifying into other segments. As mentioned before, Coca-Cola is currently involved with various sports sponsorships. However, Coca-Cola could broaden their sports sponsorships and gain more visibility. For the events that Coca-Cola is sponsoring, they have little visibility, as they are briefly mentioned in a name or seen on small billboards across the television screen.A suggestion that was thought of was the endorsement of a soccer team. It is a comm on practice for a corporation to endorse a team, and in return, have that corporation’s name and logo printed all over the uniform. An example of this that may be popular in Korea would be the player Park Ji-Sung. Park Ji-Sung plays for Manchester United and they are currently sponsored by AIG. The justification in this form of advertising would the fact that soccer is the world’s most watched sport, and there is no better way than to get a company’s name out to sports fans.Another solution that was taken into consideration is the expansion to different sectors in the food industry. Following the examples of A;W Root Beer and Baskin Robbins, if a Coca-Cola cafe opened up, the results could be great financially. The original idea for a Baskin Robbins Cafe to open up was part of a plan to revitalize the company after years of falling sales. Although Coca-Cola doesn’t have a failing company, this could still boost sales and increase Coca-Cola’s domina nce in the soft-drink industry, while boosting brand awareness among consumers. The last part of the SWOT analysis is threats.When Coca-Cola is thought of, Pepsi is almost always mentioned in the same sentence. Coca-Cola and Pepsi have been battling for the top position in the soft-drink market for years. Although Coca-Cola sits at the top spot for now, Pepsi has and always will be threatening Coke for soft-drink supremacy. From the infamous â€Å"Cola Wars† in the 1980’s-1990’s to the present day market situation, there is always a sense of insecurity and uncertainty of who will be the next #1. Different marketing schemes and ploys have been taken in the past to outdo one another. Starting with clever advertising, blind taste tests, rewards rograms, and partnerships with other members of the food and beverage industry, every new project fuels a constant battle between the two companies. As explained before, Pepsi can be seen as a direct competitor to Coke in a very direct and narrow perspective. However, if the soft drink industry is seen as whole, or rather the beverage industry, any drink offered in the market can be seen as a potential competitor of Coca-Cola. Healthier alternatives include; tea, water, and coffee. Tea and coffee can be seen as a healthier source of caffeine, while water can be seen as a healthier drink alternative in general.Overall, this SWOT analysis was done to see the present issues and potential problems in Coca-Cola’s current market, as well as to find solutions to these issues. Coca-Cola is mainly a provider of their staple drink, Coca-Cola Classic, but they also produce different products within the soft-drink industry. Although there is no correct answer to any current and potential issues, diversification into other food segments and new venues seem like a profitable venture for Coca-Cola. The Coca-Cola Company’s has been on path towards dominance since its inception.Initially popularizing itse lf nationally then capitalizing on global opportunities has led to the major expansion of the Company, which originally started off as a single-product drink company to now a company that boasts a very solid single-product in Coca-Cola with alternatives in all aspects of the non-alcoholic drink market. It’s popularization of Coca-Cola through its schemes of labeling it as fun and family friendly has helped the company strive towards is goals as a company highlighted in its mission of making its products widely available and refreshing the world.Coca-Cola’s current state has shown that it can continue to utilize the same strategies explained towards its success in the future. The Coca-Cola Company has already shown that it can succeed at all types of time periods since the company is well over 100 years old. It’s experience and its smart and effective strategies will be key towards its positive future. ———————†”——————– [ 1 ]. http://www. thecoca-colacompany. com/heritage/cokelore_santa. html

Characteristics of Affective Communication Essay

Communication is the process exchange information of ideas, thoughts, opinions and feeling between two or more persons. It involves listening, questioning, explaining, clarifying and convincing. Effective communication entails a two way process it involves sending the right message and ensuring it is correctly received and understood by the other person. For effective communication to be complete one, has to get feedback as this ensures the status of conveying the message. For effective communication, it is essential to understand the people one is communicating. (Barnlund, 2008) Discussion Characteristics of effective communication include. I. Completeness For effective communication, one has to ensure that he/she does send incomplete message. Message sent should always be supported by facts and observation. The message should be well planned and organized to enhance understandability. The receiver should not make any assumptions about the message. (Roy, 2010) II. Clarity  Message to be delivered must be clear in the mind of the sender. The receiver and the sender should have the message clear in their minds. To enhance clarity of the message one should use easy words so that listeners can get it easily. In verbal communication, one should work a little bit in one’s accent and pronunciation. (Roy, 2010) III. Empathy Empathy among listeners is essential for effective verbal communication. When addressing, the speaker should understand his or her audience needs and emotions. This will enhance the speaker to understand from their perspective thus making communication more effective to him and the audience. (Roy, 2010) IV. Properly dressed Dressing properly gives makes one gain confidence from the audience and respect. One should be neat, clean, have decent hair style and avoid casual and unethical look. (Roy, 2010) Conclusion Communication acts as a bridge because excellent communication connects to lives through allowing exchange of information. Good communication brings people together by creating a link between people. On the other hand, poor communication leads to separating of people as it creates conflict among people.

How to Find a Job in Los Angeles (Top 100 Employers)

How to Find a Job in Los Angeles (Top 100 Employers) Hooray for Hollywood, home of all of our favorite stars and your favorite Kardashian (whichever one that may be). But although Los Angeles is the world capital of glitz, glamour, and disingenuous invitations to do lunch, it’s also a sprawling, multifaceted city with plenty of career opportunities for those of us who aren’t likely to be the next Brad Pitt or even the next Pauly Shore. Let’s look at some of the hottest industries and jobs you’ll find in L.A. The Tech SectorLet’s face it: other parts of California are better known for their geek cred and their startup savviness. But don’t underestimate sunny L.A. when it comes to tech jobs: the scene is growing fast. According to Fast Company, L.A. is seeing a big surge in the tech sector, to the tune of 2200 individual startups in the â€Å"creative capital of the world.† And we’re not talking movie technology: most of this growth is fueled by biotech, commerce, and communications rather than entertainment and media. You have the standard tech giants like Google and IBM with presences in metro L.A., but also a huge variety of other companies like e-commerce (Ticketmaster), digital media (Netflix, Hulu, Buzzfeed), gaming (Electronic Arts, Riot Games), software (Symantec), communications (Verizon), and even rocket science (SpaceX), just to name a few. The Santa Monica and Venice Beach areas in particular are establishing themselves as hubs. [via Built In Los Angeles]Hot Job: Information Security AnalystAccording to Mondo, the hottest tech job going in L.A. is Security Analyst. With data breaches happening with alarming regularity, the security analysts are often the first line of defense against would-be thieves and hackers. Security analysts are responsible for implementing, upgrading, and maintaining network security measures. It’s a high-paying field, per the U.S. Bureau of Labor Statistics, with a median salary of $90,120. This job typically require s a bachelor’s degree in computer science or a related field. It’s also a rapidly growing field, and will be for the forseeable future: the Bureau of Labor Statistics expects a very strong 18% growth.The Entertainment SectorThis is L.A., what did you expect? Not everyone is cut out to be a star in the traditional Hollywood sense, but that doesn’t mean you can’t find a great, fulfilling career offscreen. Because of the massive movie, television, music, and media production hub that is Los Angeles, there are tons of opportunities in marketing, advertising, management, public relations, production, or operations.Hot Job: Social Media ManagerBeing social media-savvy is a must-have skill in just about every industry these days, but none more than the entertainment industry, where image and impressions are so important, and everyone’s watching for gossip-worthy mistakes (hence TMZ’s continued existence). Social media coordinators are responsible f or creating and maintaining a brand voice, as well as developing social media marketing campaigns to support company strategy.Per PayScale, the median salary for social media coordinators is $46,402. This is a field that will continue to grow as companies look for ways to improve their outreach and establish their brand in every possible avenue. Marketing skills are a must here, as is a strong spidey sense for where the social media realm is moving next. (RIP MySpace.)The Biotech SectorSurging hand-in-hand with L.A.’s tech scene is its biotech industry, driven by labs associated with the many universities around the city and the innovative companies taking root in the L.A. metro area.Hot Job: Biomedical EngineerNamed the #1 fastest growing job in California by the L.A. Times, biomedical engineering is at the very cutting edge of medical technology. These engineers develop equipment, devices, and software for the medical industry. Making surgeries simpler, reducing human error , improving treatments- all of these are areas being constantly worked on and refined by biomedical engineers. It’s a highly specialized field, requiring at least a bachelor’s degree in engineering, but a rewarding one- the median salary is $86,220 per the Bureau of Labor Statistics. Demand for these engineers is growing a crazy rate as well: the industry is likely to see a 23% increase by 2024, which is far ahead of most careers.The Health Care SectorHealth care and allied health fields are growing everywhere, but especially in a metropolitan area like Los Angeles, where the population is growing and changing constantly. No medical field is as likely to see increased demand more than emergency medicine.Hot Job: Emergency Medical Technician (EMT)Licensed EMTs are more necessary than ever, and California state projections suggest that the need for these highly trained professionals will explode by 42% in the near future. Being an EMT is not for the faint of heart (or fo r those who faint, period). As a first responder, you’d need to keep a calm head and move forward with instant, life-saving problem solving. But if the adrenaline of moving from emergency to emergency appeals to you, this is a very solid choice in the ever-growing healthcare industry.One of the best things about living and working in a vibrant city like Los Angeles is that whatever you’re seeking, there will be opportunities all around. If your dreams revolve around red carpets and public appearances, that’s great- but if you’re a mere mortal like most of us, there’s no shortage of careers where you can flourish among the palm trees.

Impearlism essays

Impearlism essays Prior to the arrival of the United States in China, most of the Chinese populations were farmers who farmed rice fields in the countryside. Production was good, children respected their elders, and the Chinese culture was maintained. But as the century passed, their native society was either destroyed or replaced. During the late nineteenth and early twentieth centuries, the United States pursued an aggressive policy of expansionism, extending its political and economic influence around the globe. The U.S attempted to gain influence in China, but were not entirely successful. The purpose of this paper is to inform about imperialism and how the United States took correct action in becoming an imperialistic nation. During the actual century of Western Imperialism, the Chinese economy was crushed; but when the wars were over, a new and better economy had formed. The wars China fought with foreign countries were costly and left the Chinese government in dept, especially since nearly all the wars and battles, including the Boxer Rebellion, fought were defeats for the Chinese. Following each defeat, China was forced to sign an agreement, such as the Peace of Peking following the Boxer Rebellion, which usually led to the Chinese paying large sums of money to foreign countries, or China being cheated in trades. But as tension and conflicts diminished, the U.S style economy was brought to China, which was generally quite successful. China was introduced to a better banking system, an export market, trade with the rest of the world, and new innovations that allowed better production of crops and other things. So in spite of the economic disaster during the 19th century, Imperialism actually significan tly improved the Chinese economy. The social ideas and religious practices of the Chinese were replaced with Christianity, brought by the U.S. But despite these loses, we also did a favor or two for China. We introduced unseen innovations to the...

A Worn Path Essay Example for Free (#4)

A Worn Path Essay ? The short story ‘A Worn Path’ by Eudora Welty emphasizes the importance of patience and persistence. The protagonist of the story, a very old African-American woman, Phoenix Jackson is presented by the author as a study in perseverance, stamina and life in the face of hardship and death. The story is rather deceptively simple and deals with an old woman’s journey on foot through the woods of Mississippi to the city of Natchez, motivated by the need of medicines for her ailing grandson. However, structured upon this journey motif, the story has a rich veneer of symbolism that turns Phoenix Jackson an everyman, while her journey, transcending every boundary becomes the very emblem for the eternal human quest through the wildernesses of life. The landscape that the protagonist has to cross to reach her destination is at once evocatively beautiful and hauntingly dangerous, threatening at every moment to jeopardize the journey. The old and worn out woman is acutely aware of the dangers and hardships that lie in her way and as she walks steadily she mutters under her breath: â€Å"Out of my way, all you foxes, owls, beetles, jack rabbits, coons and wild animals†¦ the big wild hogs out of my path. Don’t let none of those come running my direction. I got a long way. † Her feet feels chained as she negotiates a particularly steep uphill path and gets entangled in a thorny bush that looks harmless from the distance. As soon as she overcomes this other impediments follow: narrow logs across a creek, ghosts which turn out to be nothing but scarecrows, dog and his white master crosses her path. But she braves it all with a determination and patience that bespeaks of the invincibility of the spirit that burns within her breasts. The solitary journey of the protagonist through the wildernesses is further complicated by her old age, her acute physical exhaustion and her failing vision. However, walking against these innumerable odds, Phoenix Jackson emerges victorious with the aid of her sheer fortitude and capacity for self-sacrifice for the sake of her grandson. Even when a bounding black dog pushes her over into a ditch, Phoenix Jackson does not lose her infinite patience. In fact lying by the roadside in a ditch, incapable of getting up on her own, she seems quite happy and soon loses herself in a dream and goes on talking to herself. After being rescued, she calmly declares the rationale of her journey to the hunter who advises her to go back home: â€Å"I bound to go to town, mister,† said Phoenix. â€Å"The time come around. † The protagonists zest for life is revealed in her intense awareness of every natural object around her and the wilderness seen through her failing eyes, takes on a dream-like quality; a dream in which every object quivers with symbolic or allegorical significance. The real journey transcends its limits to reveal a religious pilgrimage or a quest with Phoenix Jackson as the lonely knight whose only true weapons against adversities are her infinite patience and persistence. Interestingly, the story is actually set during the Christmas season, suggesting that the protagonist is out on a pilgrimage where her endurance and fortitude will be tested to the extreme. The theme of patience and persistence is also reiterated in the mythological significance of the name, Phoenix, a bird that rises again and again from its own ashes asserting the victory of life over death. It is to be noted that it is not only the natural world that poses an obstacle for the old protagonist, but the society too that refuses to giver her the due respect. Thus we see the White man condescendingly concluding that she is going to the town merely to see Santa Claus or the nurses at the great big building dismissing her as a case of ‘charity’. But all these barely touches the old lady, who has surely earned the medicine a thousand times over; the medicine that is given away to her as ‘charity’. She once again walks out into the street starting her long journey back home through the wilderness. Thus it might be concluded that Eudora Welty’s A Worn Path is a powerful assertion of the victory of the human spirit against all conceivable odds. The victory is undoubtedly hard earned, neither does it promise much spoils (the old woman is rewarded with a paper windmill and medicine for her grandson at the end of her almost epical journey). But it is a victory of patience and persistence. The battle too is worth fighting whatever be the spoils. A Worn Path. (2017, Feb 25).

Morals and Legislation Essay Example | Topics and Well Written Essays - 2250 words

Morals and Legislation - Essay Example He argued that the hedonistic value of any human action is easily calculated by considering how intensely its pleasure is felt, how long that pleasure lasts, how certainly and how quickly it follows upon the performance of the action, and how likely it is to produce collateral benefits and avoid collateral harms. Taking such matters into account, we arrive at a net value of each action for any human being affected by it. All that remains, Bentham supposed, is to consider the extent of this pleasure, since the happiness of the community as a whole is nothing other than the sum of individual human interests. The principle of utility, then, defines the meaning of moral obligation by reference to the greatest happiness of the greatest number of people who are affected by performance of an action. Similarly, Bentham supposed that social policies are properly evaluated in light of their effect on the general well-being of the populations they involve. Punishing criminals is an effective way of deterring crime precisely because it pointedly alters the likely outcome of their actions, attaching the likelihood of future pain in order to outweigh the apparent gain of committing the crime. Thus, punishment must "fit" the crime by changing the likely perception of the value of committing it. A generation later, utilitarianism found its most effective exponent in John Stuart Mill. Raised by his father, the philosopher James Mill, on strictly Benthamite principles, Mill devoted his life to the defence and promotion of the general welfare. With the help his long-time companion Harriet Taylor, Mill became a powerful champion of lofty moral and social ideals. Mill's Utilitarianism (1861) is an extended explanation of utilitarian moral theory. In an effort to respond to criticisms of the doctrine, Mill not only argued in favor of the basic principles of Jeremy Bentham but also offered several significant improvements to its structure, meaning, and application. Although the progress of moral philosophy has been limited by its endless disputes over the reality and nature of the highest good, Mill assumed from the outset, everyone can agree that the consequences of human actions contribute importantly to their moral value. (Utilitarianism 1) Mill fully accepted Bentham's devotion to greatest happiness principle as the basic statement of utilitarian value: "... actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness. By happiness is intended pleasure, and the absence of pain; by unhappiness, pain, and the privation of pleasure." (Utilitarianism 2) But he did not agree that all differences among pleasures can be quantified. On Mill's view, some kinds of pleasure experienced by human beings also differ from each other in qualitative ways, and only those who have experienced pleasure of both sorts are competent judges of their relative quality. This establishes the moral worth of promoting higher (largely intellectual) pleasures among sentient beings even when their momentary intensity may be less than that of alternative lower (largely bodily) pleasures. Even so, Mill granted that the positive achievement of happiness is often

Short story that is character driven Essay Example | Topics and Well Written Essays - 1250 words

Short story that is character driven - Essay Example My mother used to say it, my teacher at school said it, but nothing in my life bore this out’, I paused to check if she was with me. She was listening intently, leaning forward a little. ‘Go on, Roy, it’s something I’ve always believed in†¦Ã¢â‚¬â„¢ ‘Then you have got to hear this’, I cut in and settled back heavily as the sofa springs creaked in protest. My eyes glazed over to that day six years back. *** The rain had been falling in a steady torrent through the night. Whether it was the thunder that had raged night-long or the steady thumping of my adrenalin, I had been able to sleep barely a wink. My head pounded with thoughts of what I would say at the meeting: ‘Yes sir, I am a qualified chef†¦.. been to the best catering school in the country†¦. I have the training and the experience†¦.. have been saving up for this break†¦.. give it to me†¦..give it to me†¦.. oh, give it to me†¦Ã¢â‚¬â„¢ The wor ds raced through my mind, sometimes reaching my lips, sometimes dying away as new thoughts leapt up. Would they think me good enough to make the investment? What if I fumbled? Was I stepping too much out of a comfort zone? What if I lost the initial deposit, my life’s treasure, if I didn’t bag the deal? At this, I jerked out of bed and felt the sweat trickle down the back of my T-shirt. I walked over to the tiny kitchenette and switched on the light. As warm light flooded my little nest, my nerves steadied and I glanced at my reflection in the cut-glass framed mirror in the passage. Bright eyes, a determined mouth and a springy shock of dark hair stared back at me. My teacher’s words came back, ‘Roy, you are the best I ever saw. You are not just a great chef, you have in it you to be an entrepreneur†¦. Go for it my boy’. I had gone to see Mr. Dias when I saw the ad in the newspaper. 50,000 dollars deposit, catering school background, proven exp ertise, a go-getting spirit and the drive to set up and manage an international catering franchise in Mumbai. The company, Great Grub, was an international chain looking for a young person with the above qualifications to set up their first venture in India. Besides the 50,000 dollars that I had to put up to enter the fray, they would take pick up the tab on the entire rigmarole – real estate, marketing, staffing, kitchen operations, everything. Woo hoo, it was a dream come true. Tailor-made, answer to all my prayers, the one thing I needed to jumpstart my career to the big league. As I put water to boil for that cup of coffee I so needed, I remembered the wrench I had felt those two months back when I had to finally dig into the bank deposit that my mother had begun the day I was born. ‘When you need it for your studies or something big, it will be there for you’, she would say. In those carefree growing-up years those words had meant little and the first time t he existence of that tidy sum registered was when her lawyer handed me the papers on my eighteenth birthday, a year after she was gone. As I sipped my coffee pensively, I recalled how much she had wanted me to make it big, how she had stood by me like a rock when I wanted to follow my heart to catering school, how she had rebuffed all those who had scorned my choice of career as too ‘girly’. ‘This one is going to be for you, mom’, I whispered. The day began to break in, as it normally did – a little sliver of light crept in from the east window, picking out first the chintz covered sofa and then the antique center table in

The Crossrail railway project-Report Essay Example | Topics and Well Written Essays - 1000 words

The Crossrail railway project-Report - Essay Example ing connections between the city of London and those in the East and the West thought direct linkages, employment of thousands of workers and creation of business opportunities, significant reduction of time taken by commuters while travelling, and most importantly eases perennial congestion of commuters through increased capacity of existing railways and the construction of others (House of Lords, 2005:62). Easing up of congestion has been highlighted as the most important benefit the Crossrail project will deliver. It is envisaged that over 20 trains will operate every hour when the project is officially opened in the year 2014, with each train having a capacity to ferry about 1400 commuters. As such, it is estimated that annually, over 200 million passengers will use the Crossrail (Pagan, 2011:54). The Crossrail is without doubt a very ambitious project which will have significant impact to the economy of Europe once completed. In this paper, we will look at the factors that are contributing to its success across the stages of presentation of the bill to parliament, building, and being ready to commence operations. We will also look at the practices employed, both bad and good, in its management and development against skill and managerial primary elements usually used in the management of such projects. Factors that have contributed to the success of the development of the Crossrail development project include political good will, especially in funding, identification of reliable sponsors, and time tracking to ensure completion of project is on schedule. The Crossrail bill was introduced to parliament in the year 2005 for discussion, deliberations and possible approvals (Colville, 2008:34). The support accorded to it has been very positive so far, with the bill being granted a royal assent in 2008, effectively making it an act of parliament, that is, the Crossrail Act of 2008 (Bernand, 2008:29). One of the good practices employed in the management and

The Rights Of The Accused And Their History Essay

The Rights Of The Accused And Their History - Essay Example According to the 6th Amendment to the Constitution, everyone is entitled to a speedy trial and they have a right to counsel. However, there are circumstances that would seem that the person is not entitled to a trial because the crime they committed was so heinous that they do not deserve one. In these cases, the public has a tendency to want to fall back on the older laws where the individual should receive a judgment right away because they are guilty of the crime. In America, the individual is not guilty until they have been proven guilty by the jury. When thinking about the issues that were presented in this assignment, it would seem that the law of the land (that which most people would think was right) and the official law of the Constitution are in conflict. Some people would expect that in order to have justice, the individual who was found guilty by the public, would not stand trial, and would be taken quickly to a conviction. The challenge with this way of thinking is that just because a person was found to be guilty by the public, does not mean that they are the guilty party. If we were to adhere to this type of law, we would find that we were convicting some innocent people. This is the reason why a trial is important to anyone's life. If they are given a trial and there is enough evidence to convict the individual, it can then be said that the law withheld the judgment. When thinking about whether these laws can stand the test of time, we have to say that they can. They are there to protect not only the person accused, but also to protect the public. Although the crimes today seem to be larger and more outrageous than those in the 18th Century by our standards, they are still in need of an impartial jury. The problem is, that many people who sit on a jury are already biased by the crime that was committed.

Critical Analysis Paper Essay Example | Topics and Well Written Essays - 1250 words

Critical Analysis Paper - Essay Example This show is aired in ABS-CBN, one of the known television channels in the Philippines. This is a comedy show where all characters are children age 5-12 who have all their parents consent to work for the television. The word "Bulilit" in the Philippines means small. This is the reason why just hearing the title, one can get an idea that the casts are children. What makes this different from the normal children channels or show is that, the children, given the script, are made to imitate grownups by wearing corporate and business attire to portray the behavior of a normal working individual in that particular country. It should be understood that doing this research, I have watched at least five episodes, four of which are under my observation. The show on the other hand has been running on Philippine television for more than a year already and since it is highly patronized by kids and the young at heart, it continues its comedy acts through the kids who play a significant role in getting a top rating for the show. Unlike other children's shows, the characters are made to be intelligent as they need to assume the roles of different officials who are well known in the country. At times, they imitate famous politicians, actors or actresses to make fun of them in a mild way. One of the favorite personalities of this show is President Gloria Macapagal herself, the president of the Philippines. So this is the only show that has all the guts to make fun of the President. It has not created any issue for the fact that the kids are the ones doing it. Had it been any serious adult character, kit could have erupted to a big issue already. Going back to the very topic of my paper, there was one episode where four characters were placed in one miniature house. It was a portrait of one family with a mother, a father, and two kids. The goal is for the father to advise his son to study more like his sister. Father: Son, why don't you do your homework now instead of playingcomputer games. Try to be like your sister. Son: What do you mean I should be like my sister So I will be playingBarbie dolls then The focus of the conversation is to tell the audience that the father, having said those words, it has created a different meaning to his son. It appeared like the father wanted his son to be a girl like his sister, which should be the funny part of the script. But that is not the point of my argument. The point there is that boys have the stereotype and are considered as addicted to video games. This, according to Lemish is just one of the findings in her article Gendered Content of Interests. According to her, boys are known to be fond of playing computer games and have the tendency to be technology fanatics. The girls on the other hand, they have their attention focused on reading books and magazines. This is the reason why parents refer to their girls as studious compared to boys because of the mentioned preference. (Boville & Livingstone, page 268). Let me try to illustrate another situation from another episode taken still from "Going Bulilit." In one particular scene, in

The Crossrail railway project-Report Essay Example | Topics and Well Written Essays - 1000 words

The Crossrail railway project-Report - Essay Example ing connections between the city of London and those in the East and the West thought direct linkages, employment of thousands of workers and creation of business opportunities, significant reduction of time taken by commuters while travelling, and most importantly eases perennial congestion of commuters through increased capacity of existing railways and the construction of others (House of Lords, 2005:62). Easing up of congestion has been highlighted as the most important benefit the Crossrail project will deliver. It is envisaged that over 20 trains will operate every hour when the project is officially opened in the year 2014, with each train having a capacity to ferry about 1400 commuters. As such, it is estimated that annually, over 200 million passengers will use the Crossrail (Pagan, 2011:54). The Crossrail is without doubt a very ambitious project which will have significant impact to the economy of Europe once completed. In this paper, we will look at the factors that are contributing to its success across the stages of presentation of the bill to parliament, building, and being ready to commence operations. We will also look at the practices employed, both bad and good, in its management and development against skill and managerial primary elements usually used in the management of such projects. Factors that have contributed to the success of the development of the Crossrail development project include political good will, especially in funding, identification of reliable sponsors, and time tracking to ensure completion of project is on schedule. The Crossrail bill was introduced to parliament in the year 2005 for discussion, deliberations and possible approvals (Colville, 2008:34). The support accorded to it has been very positive so far, with the bill being granted a royal assent in 2008, effectively making it an act of parliament, that is, the Crossrail Act of 2008 (Bernand, 2008:29). One of the good practices employed in the management and

Critical Analysis Paper Essay Example | Topics and Well Written Essays - 1250 words

Critical Analysis Paper - Essay Example This show is aired in ABS-CBN, one of the known television channels in the Philippines. This is a comedy show where all characters are children age 5-12 who have all their parents consent to work for the television. The word "Bulilit" in the Philippines means small. This is the reason why just hearing the title, one can get an idea that the casts are children. What makes this different from the normal children channels or show is that, the children, given the script, are made to imitate grownups by wearing corporate and business attire to portray the behavior of a normal working individual in that particular country. It should be understood that doing this research, I have watched at least five episodes, four of which are under my observation. The show on the other hand has been running on Philippine television for more than a year already and since it is highly patronized by kids and the young at heart, it continues its comedy acts through the kids who play a significant role in getting a top rating for the show. Unlike other children's shows, the characters are made to be intelligent as they need to assume the roles of different officials who are well known in the country. At times, they imitate famous politicians, actors or actresses to make fun of them in a mild way. One of the favorite personalities of this show is President Gloria Macapagal herself, the president of the Philippines. So this is the only show that has all the guts to make fun of the President. It has not created any issue for the fact that the kids are the ones doing it. Had it been any serious adult character, kit could have erupted to a big issue already. Going back to the very topic of my paper, there was one episode where four characters were placed in one miniature house. It was a portrait of one family with a mother, a father, and two kids. The goal is for the father to advise his son to study more like his sister. Father: Son, why don't you do your homework now instead of playingcomputer games. Try to be like your sister. Son: What do you mean I should be like my sister So I will be playingBarbie dolls then The focus of the conversation is to tell the audience that the father, having said those words, it has created a different meaning to his son. It appeared like the father wanted his son to be a girl like his sister, which should be the funny part of the script. But that is not the point of my argument. The point there is that boys have the stereotype and are considered as addicted to video games. This, according to Lemish is just one of the findings in her article Gendered Content of Interests. According to her, boys are known to be fond of playing computer games and have the tendency to be technology fanatics. The girls on the other hand, they have their attention focused on reading books and magazines. This is the reason why parents refer to their girls as studious compared to boys because of the mentioned preference. (Boville & Livingstone, page 268). Let me try to illustrate another situation from another episode taken still from "Going Bulilit." In one particular scene, in

History of Internet Essay Example for Free

History of Internet Essay The term ‘Internet’ was coined on October 24, 1995. However the origin of the internet and related concepts are much older. The present day Internet is the revolutionized face of the nascent day communication system and is the most successful examples of benefits of sustained investment and commitment to information infrastructure (Leiner et al. , 2003). The unprecedented integration of collaboration, dissemination embarked by a series of gradual changes that the society has undergone with respect to the communication and connectivity needs. As described by Kristula (1997), it was in 1957 that the USA formed ARPA (Advanced Research Projects Agency) within the DoD (Department of Defence) to establish US lead in science and technology applicable to the military. Until 1960’s, the computers operated almost exclusively in batch mode, where programs were punched on stacks of cards and assembled into batches for the data to be fed in the local computer center. The need for the time sharing system had already set the stage for research and development work to make the time sharing possible on the computer systems. In an article, Hauben (1995), stated that the time sharing system led the foundation for the Interactive Computing, where the user could communicate and respond to the computers responses in a way that batch processing did not allow. Both Robert Taylor and Larry Roberts, future successors of Licklider as director of ARPAs IPTO (Information Processing Techniques Office), pinpoint Licklider as the originator of the vision which set ARPAs priorities and goals and basically drove ARPA to help develop the concept and practice of networking computers. Licklider has been described as the father of modern day network, having laid the seeds of the Intergalactic network, the initial prototype of the Internet today. The vision of the interconnection and interaction of diverse communities guided the creation of the original ARPANET. The APRANET pioneered important breakthroughs in computer networking technology and the ability to collaborate and use dispersed resources (Winston, 1998). In 1962, Paul Baran, a RAND research worker introduced the concept of ‘Packet Switching’, while working towards the need of the U.  S. government to take command and control of any kind of nuclear attack. Packet switching was crucial to realization of computer networks and described breaking down of data into ’message blocks’ known as packets / datagrams, which were labeled to indicate the origin and the destination. Baran’s scheme was aided by telephone exchange methodology being used by information theory. The data was now sent in discrete packages around a network to achieve the same result – a more even flow of data through the entire network. The same concept also developed by British computer pioneer Donald Watt known as Davies’s Pilot Ace. Baran’s Distributive Adaptive Message Blockswitching became Watt Davies’s ‘Packet Switching’. The first host connected to the ARPANET was the SDS Sigma-7 on Sept. 2, 1969 at the UCLA (University of California in Los Angeles) site. It began passing bits to other sites at SRI (SDS-940 at Stanford Research Institute), UCSB (IBM 360/75 at University of California Santa Barbara), and Utah (Dec PDP-10 at the University of Utah). This was the first physical network and was wired together via 50 Kbps circuits. ARPANET at this stage used NCP (Network Control Protocol). By 1973, development began on TCP/IP (Transmission Control Protocol / Internet Protocol) and then in 1974, the term ‘Internet’ was used in a paper on TCP/IP. The development of Ethernet, in 1976, supported high speed movement of data using coaxial cables and led the foundation for the LAN (Local Area Network). Packet satellite project, SATNET, went live connecting the US with Europe. Around the same time, UUCP (Unix –to-Unix Co Py) was being developed by ATT Bell Labs. The need to link together those in Unix Community triggered the development of the Usenet in 1979. Using homemade auto dial modems and the UUCP, the Unix shell and the find command (that were being distributed with the Unix OS), Bellovin, wrote some simple shell scripts to have the computers automatically call each other up and search for changes in the date stamps of the files. The Usenet was primarily organized around News net and was called as the ‘Poor Man’s ARPANET’, since joining ARPANET needed political connections was costly too. Woodbury, a Usenet pioneer from Duke University, described how News allowed all interested persons to read the discussion, and to (relatively) easily inject a comment and to make sure that all participants saw it. However, owing to the slow speed, the coding language was soon changed to ‘C’, thus becoming the first released version of Usenet in C programming popularly known as A News. By 1983, TCP/IP replaced NCP entirely and the DNS (Domain Name System) was created so that the packets could be directed to a domain name where it would be translated by the server database into the corresponding IP number. Links began to be created between the ARPANET and the Usenet as a result of which the number of sites on the Usenet grew. New T1 lines were laid by NSF (National Science Foundation). The Usenet took an unexpected explosion, from 2 articles per day posted on 3 sites in 1979, to 1800 articles per day posted at 11000 sites by 1988. By 1990, the T3 lines (45 Kbps capacity) replaced the T1 lines and the NSFNET formed the new backbone replacing the ARPANET. The beginning of 1992 marked the establishment of a chartered Internet Society and the development of the World Wide Web. The first graphical user interface, named ‘Mosaic for X,’ was developed on the World Wide Web. By 1994, the Commercialization of the Internet emerged in the form of the first ATM (Asynchronous Transmission Mode) was installed on the NSFNET. The free access of the NSFNET was blocked and fee was imposed on domains. This describes the series of events that shaped the history for the past two decades, ever since Internet came into existence. The Internet technology is continuously changing to accommodate the needs of yet another generation of underlying network technology. Hoping that the process of evolution will manage itself, we look forward to a new paradigm of Internet Services.

Negative Effects of TV on Young People

Negative Effects of TV on Young People As we can see, television is playing a very big role in our life. Television has its good side. It can be entertaining and educational, and can open up new worlds for children, giving them a chance to travel the globe, learn about different cultures, and gain exposure to ideas they may never encounter in their own community. However, parents need to understand the negative influence of childrens TV, even childrens programming, because children are likely to learn things from TV that parents dont want them to learn. Television can affect childrens health, school work and behavior in negative ways. Excess television viewing can influence childrens physical and mental health. On one hand, it could affect badly childrens physical health. It is easy for children to be myopic if they watch TV more than two hours in a day. Children will spend less time on sports and TV time also takes away from participating in sports, music, art or other activities that require practice to become skillful. And they may have high caloric intake if they are watching TV at dinner. A person would burn fewer calories while watching TV than when just sitting quietly, doing nothing (Langholt, 2010). So it may contribute to obesity problems. Children who watch more TV are more likely to be overweight. TV is a bigger factor than diet. Estimates of risk indicate that more 60% of overweight incidence in this population can be linked to excess television viewing time (Dietz, 1996). Many TV ads encourage unhealthy eating habits. Two-thirds of the 20,000 TV ads an average child sees each year are for food and mo st are for high-sugar foods. After-school TV ads target children with ads for unhealthy foods and beverages, like fast food and sugary drinks. On the other hand, watching TV has bad influence on childrens mental health, too. Children who are addicted to TV are hard to communicate with their family members and classmates. One study found that TV viewing before age three slightly hurt several measures of later brain development. Before the age of three, childrens brain develops rapidly, forming connections and pathways that will assist with learning later in life. Studies indicate that exposure to television, with its fast-moving images and rapid actions, actually rewires childrens brain to crave this hyperactive stimulation. The benefits of parent-child interactions are proven, and under age three, talking, singing, reading, listening, to music or playing are far more important to childrens development than any TV show. The American Academy of Pediatrics strongly recommends that pare nts keep their kids away from all TV until after the age of two (Bushman, 2010). Children under age eight cant tell the difference between reality in our lives and fantasy on TV. In this case, children may be frightened or upset by TV stories easily, and the symptoms include bad dreams, anxious feelings, being afraid of being alone, withdrawing from friends, and missing school. TV viewing may replace activities that we know help with school work, such as reading, doing homework, pursuing hobbies, and getting enough sleep. First, it makes children read fewer books and have lower grades in school. Watching TV at age four is one factor to be associated with bulling in grade school. Second, children may become more seeing than thinking. It may prevent children from the development of their imagination and creativity. Finally, one research study found that TVs effects on education are long term. The study found that watching TV as a child affected educational achievement at age 26. Watching more TV in childhood increases chances of dropping out of school and decreased chances of getting a college, even after controlling for confounding factors (Bushman, 2010). Children who watch more sensitive TV may have behavior problems. First of all, they will imitate the violence they see on TV. Programs designed for children more often contain violence than adult TV. Young children may even try to emulate the things they see on TV, not realizing that they risk injuring themselves or others. According to the AAP, Extensive research evidence indicates that media violence can contribute to aggressive behavior, desensitization to violence (Bushman, 2010). Watching violent shows is also linked with having less empathy toward others. A university of Michigan researcher demonstrated that watching violent media can affect willingness to help others in need (Bushman, 2010). Whats more, alcohol advertising, including TV ads, contributes to an increase in drinking among youth. TV ads are a major factor in normalizing alcohol use in the minds of children, adolescents and college students. Alcohol has damaging effects on young peoples developing brains-and the da mage can be permanent. Children who watch TV are more likely to smoke. Even though tobacco ads are banned on TV, young people still see people smoking on programs and movies shown on television. Recent research has shown that exposure to smoking in movie characters increases the likelihood that viewers will associate themselves with smoking (Langholt, 2010). Kids who watch more TV start smoking at an earlier age. The relationship between television viewing and age of starting smoking is stronger than that of peer smoking, parental smoking, and gender. Finally, children get lots of information about sexuality from television. Because most parents dont talk to their kids about sex and most school dont offer complete sex education programs, they get much information about sex from TV. However, watching sex on TV increases the chances that a teen will have sex, and may cause teens to start having sex at younger ages (Bushman, 2010). In summary, television viewing affects childrens physical and mental health, school performance and behavior in negative ways. Therefore, children should replace TV time with creative and physical activities, reading and playing games with positive values and educational content.

The American Dream: Success, Happiness, And Money :: American Dream Essays

I believe that the American Dream today is based on success, happiness, and money. The reason i think this is because the reason people go through all those years of schooling is to become succufal, in return for being successful you make money, and because of money you can get and do the things you want, which in return makes you happy. Happiness is not all money, it also has to do with love. Lets first start off talking aboutnthe success, and money part. American children start school at the tender age of four. In pre school you are taught to get along with other kids, and to share, and color in the lines. In Kindergarten You first get an intro. to reading and write-in, and in some schools a little simple addition, and subtreacing. Then from there you move on to grade school, first grade through fifth grade. These years you are taught lot of math, reading, writing, and also penmanship in script. You also get a taste of history. When you get to middle school you learn more in depth about everything you learned in earlier years. Finally in High School, everything you have learned is intensified, and you get prepared for collage, and learn more of everything. Then you have to make a decision, If you want to be Successful and make Lot of MONEY you have to go to collage, for a nether four years, at the end of that ordeal you can settle in with Bachelors degree, or a nether one or two for a masters. This will bring a decent income. But if you want the really good jobs you need nether three or four years to get a doctorate degree, or a law degree. What I have just described is what a modern American kid has to go through to be considered suscefull and to have money, I mean we are talking about 22 tears of different types of school. this almost thirty percent of your life spent in school so the rest of your years can be good ones. Lastly I will discuss happiness. Many people think haplessness revolves around money, and many people don't. I personally think it does to a certain degree. I think you don't need to be rich or successful to be loved and have a nice family.